Gionee is trying to make a new identity in this overly competitive market. The company has been eyeing the selfie-obsessed generation, which is well reflected in its A1 series. We already have A1 and A1 Plus that mainly falls under mid-range and mid-premium range. But the heart of the smartphone industry lies in the budget segment. And that is why the company has introduced Gionee A1 Lite for Rs 14,999, to capture those selfie lovers, who do not want to spend a fortune for a good selfie camera.